Megha Misra

Latest published work

The Retail Jeweller India •

House of Amrapali X Netflix's The Royals

This article explores how Amrapali Jewels played a pivotal role in shaping the visual identity of Netflix’s The Royals, with its heritage pieces featured prominently throughout the series. Readers can expect an inside look at how the brand’s archival jewellery—ranging from jadau necklaces to Victorian emerald sets—seamlessly integrated into the show’s royal narrative. The story delves into the creative collaboration between the show’s makers and the Jaipur-based Amrapali, the audience response from around the world, and how the exposure has translated into increased interest and enquiries for the brand.
The Retail Jeweller India •

Kishandas and Co. X Miss World 2025

This article captures the cultural significance and visual grandeur of the 72nd Miss World pageant’s inauguration in Hyderabad, where India proudly played host to one of the world’s most prestigious beauty events. It highlights the powerful moment when Miss India World 2025, Nandini Gupta, took the stage during the National Costume round—draped in a khadi-jamdani saree by designer Gaurang Shah and adorned in handcrafted jewels by Kishandas & Co., the official jewellery partner for the ceremony. Readers will discover how this collaboration between fashion and heritage jewellery brought India's craftsmanship and cultural identity to the global stage.
The Retail Jeweller India •

#ChroniclesofUnniyarcha: Unniyarcha Jewellery brings its namesake to life in animated series

“What would it take for someone to remember Unniyarcha the way they remember the Amul Girl?” That was the question that sparked a bold creative leap for Divya Nambiar, Founder, Unniyarcha Jewellery, which led to the inception and launch of the brand’s first original intellectual property (IP): an animated series titled ‘The Chronicles of Unniyarcha’. Inspired by the legendary warrior woman after whom the brand is named, the series aims to build an emotional connect with younger audiences through an amalgamation of history, culture and modern story-telling.
The Retail Jeweller India •

#BreaktheBias: PC Chandra Jewellers’ latest campaign challenges outdated gender norms, spotlights non-conformists

The article elucidates PC Chandra Jewellers’ empowering campaign #BreakTheBias, launched to challenge traditional gender roles and spark conversations around gender equality. Timed around International Women’s Day 2025, the campaign uses storytelling and strong symbolic messaging to encourage women to embrace their individuality and push back against societal expectations.
The Retail Jeweller India •

#MookkuthikothiFest: Genesis Diamonds by Deepak Toms’ campaign draws on rich legacy of nose pins in Kerala

The article sheds light on the social and historical narrative behind the Mookkuthikothi Fest. More than just a jewellery showcase, the initiative by Genesis Diamonds aims to raise awareness about the historical and social significance of the nose pin. It draws attention to the ‘Mookkuthi Samaram’, a powerful revolt from the 1860s in which women from marginalized communities fought for the right to wear nose rings—an ornament historically associated with status and identity, but one denied to them due to caste-based discrimination. Through this festival, the brand not only celebrates design but also honours the nose pin’s transformation from a status symbol to a bold expression of cultural identity and contemporary fashion.
The Retail Jeweller India •

Persée Paris tests the ground ahead of India debut in September

To build momentum ahead of its launch, Persée Paris participated in the French Luxury Experience 2025, a prestigious event hosted by Business France in collaboration with France Éclat and la Fédération de la Haute Couture et de la Mode. Held in New Delhi and Mumbai from March 18 to 21, the event allowed leading French luxury brands to showcase their craftsmanship and explore business opportunities in India.
The Retail Jeweller India •

Through #MenoParty2025, NAC Jewellers strives to destigmatize menopause

The article highlights NAC Jewellers’ partnership with MenoParty 2025, an event aimed at breaking the silence surrounding menopause. Held in Chennai, the event featured leading doctors and sexual health experts who encouraged open conversations about a topic often considered taboo. For NAC Jewellers, the association was a strategic step toward building stronger emotional connections with its female customer base.
The Retail Jeweller India •

Kirthi Diamonds’ new capsule collection is influenced by iconic characters and elements from Harry Potter films

The article features Kirthi Diamonds’ newly launched Harry Potter-inspired capsule collection, designed as a tribute to the beloved Wizarding World. The collection includes three intricately crafted pieces—a ring, a pendant, and a pair of earrings—each subtly referencing iconic elements and characters from the film series, from Chamber of Secrets to Prisoner of Azkaban.
The Retail Jeweller India •

#Nrityabaran: Abaran Timeless Jewellery’s new campaign is a modern ode to classical Indian dance forms

Bengaluru-based jewellery retailer Abaran Timeless Jewellery has launched a unique campaign inspired by India’s diverse classical dance forms, such as Bharatanatyam, Kathak, Odissi, Mohiniyattam, and Kuchipudi, with special emphasis on Yakshagana, native to coastal Karnataka. It showcases the traditional jewellery worn by classical dancers—for instance, Odissi dancers typically wear silver jewellery, while Kathak performers are known for their Kundan Jadau ornaments.
The Retail Jeweller India •

Divas Mantra’s ‘Travancore’ campaign is inspired by iconic paintings of Raja Ravi Varma

Heritage silver jewellery brand Divas Mantra has struck a chord with art connoisseurs and jewellery enthusiasts alike with its latest launch—the Travancore campaign that introduces a collection by the same name. The campaign draws its essence from the rich heritage of South India, specifically the iconic paintings of Raja Ravi Varma. It pays homage to the region where Raja Ravi Varma’s paintings originated, especially his depictions of Indian royalty, queens and women adorned in majestic jewellery that have long been admired for their elegance and attention to detail.
The Retail Jeweller India •

Meralda Jewels links on-screen persona of brand ambassador Mrunal Thakur to its ‘Letter To Sita’ contest

The article covers Meralda Jewels’ unique engagement initiative, the ‘Letter to Sita’ contest, inspired by brand ambassador Mrunal Thakur’s role in the cult South Indian film Sita Ramam. The contest invites participants to write emotional letters to the fictional character Sita Mahalakshmi, tapping into the film’s sentimental appeal. By leveraging the widespread popularity of Thakur’s character from the 2022 Malayalam release, the brand aims to deepen its emotional connection with audiences and boost brand engagement.
The Retail Jeweller India •

#MyIndriyaBrideMoment: Indriya leverages AI to allow women to ‘star’ in its bridal ad campaign

The article spotlights Indriya’s innovative AI-powered bridal campaign, #MyIndriyaBrideMoment, launched alongside the brand’s debut bridal jewellery collection. The campaign uses artificial intelligence to offer a personalized experience, allowing customers to visualize themselves in the brand’s bridal ad film originally featuring ambassador Aditi Rao Hydari.
The Retail Jeweller India •

#SpouseorSpice: Tholasi Jewels takes a swing at encouraging women’s participation in golf tournaments

The ‘Spouse or Spice’ golf tournament on February 15 serves a dual purpose for the brand. While it brings together passionate and seasoned golfers, the brand aims to reach an often-overlooked segment in the sport—the female demographic, particularly the spouses of the players. Observing that golf has traditionally been a male-dominated sport, the brand has strategically created an opportunity for players’ spouses to participate and engage more actively in the event.
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